software as a business


What is SAAS?

SAAS stands for “Software As a Business”. It essentially means that you are selling a service via a website, a piece of software or an app.

An example of this might be something like Asana.

Asana is a project management tool that is used by countless businesses in order to manage their ongoing projects. It also collaborates with other contributors on the other side of the world.

Asana is free in its basic model. If you want advanced features, you need to pay to upgrade and here is where the business part comes in. The software facilitates and enables business opportunities like any other B2B service but it does so through a piece of software. This means that a relatively lean team is able to manage the site while still catering to hundreds of thousands of paying customers. Automation allows for massive scaling and this is something that you can take full advantage of.

Another great example of this is WordPress.

WordPress is a website building service that takes the form of a tool. Rather than hiring a professional web development team, a business can simply use WordPress to build a website or blog that is just as professional and just as capable as anything they could have outsourced! This is followed up by a second stroke of genius which is the monetization model that WordPress uses – while the tool itself is free, plugins and themes can be bought through a store that is open to developers and WordPress takes a cut of the profits.

A truly forward thinking company that is now able to power 25% of all websites across the net. Can you imagine a single web development team creating 25% of the world’s websites? This is a truly remarkable feat and is only possible thanks to the savvy utilization of modern technology and opportunities.

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